Transport and Communications – April 9, 2014

In Committee from the Senate of Canada

Transport and Communications – April 9, 2014

The committee continues to examine the challenges faced by the Canadian Broadcasting Corporation in relation to the changing environment of broadcasting and communications.

Anne Myers, Robert Reaume and Janet Callaghan from the Association of Canadian Advertisers discuss the importance of advertisements and sponsorships and how the revenue generated from such agreements has helped, and can continue to help the CBC.
(April 9, 2014)