The Global Market for Canadian Meats

In Committee from the Senate of Canada

The Global Market for Canadian Meats

Agriculture and Forestry – March 29, 2018 – Part 2:

Senators begin their new study on how the value-added food sector can be more competitive in global markets. “Value-added” refers to a raw product that has been physically changed into something more valuable or the production process has been changed to create a more valuable version of the raw product. Example include turning strawberries into jam or farming strawberries organically.

Participating in the study are the Canadian Cattlemen’s Association’s John Masswohl, director of government and international relations, and the Canadian Meat Council’s Chris White, president and chief executive officer.