The Institut du Nouveau Monde holds the 6th edition of its summer school for youth, Quebec City, August 27–30, 2009. This conference brings together more than 1,000 youth from across Quebec and around the world. This year’s conference theme is “What if We Took Power?”
This August 29th session, entitled “When Green Marketing is ‘In’,” features a panel discussion on the effect of marketing on consumers and on the meaning of “green marketing” in concrete terms. The panellists are Chris Willoughby (senior strategist, Cossette Communication), Luce Asselin (CEO, Agence d’efficacité énergétique, Government of Quebec), Henry Sauvagnat (vice-president, Cascades), and Corinne Gendron (Université du Québec à Montréal). After speaking, panellists field questions from symposium attendees.