Native Advertising: Journalism’s Saviour or Sellout?

Public Record

Native Advertising: Journalism’s Saviour or Sellout?

Native Advertising: Journalism’s Saviour or Sellout?
The Canadian Journalism Foundation holds a discussion entitled “Native Advertising: Journalism’s Saviour or Sellout?” Moderated by Ivor Shapiro (associate professor and chair of the Ryerson School of Journalism), Jill Borra (executive editor at The Globe and Mail), Cathrin Bradbury (executive director of content development for Star Media Group) and Scott White (vice-president of content strategy and business development with Postmedia Network) discuss the role of native advertising, branded content and custom content at their respective news organizations. (October 1, 2014)