Public Record - Banff Television Festival – June 10, 2003 (Part 4 of 6)
A panel discussion on advertising and endorsements is held at the 2003 Banff Television Festival on June 10, 2003, in Banff, Alberta. Participants discuss the impact of television on cinema through advertising and endorsements. Richard Stursberg (executive director of Telefilm Canada) introduces the topic and acts as moderator. Panellists include Paul Gratton (vice-president and general manager of CHUM Television, Canada), John Riley (president of Astral Television Networks, Canada), Serge Siritzky (CEO of Écran Total, France), André Picard (general director for French programming at the National Film Board of Canada), and British television producer Martyn Auty.