Margin of Error

CPAC Documentaries

Margin of Error

In the face of a century of traditional polling to predict public opinion, there is a shakeup afoot in the prediction game. With the 2019 Canadian federal election as its backdrop, Margin of Error examines how a small Ottawa startup uses artificial intelligence and public social-media data to forecast voter behaviour. But the promise of new technology also comes with questions about its accuracy, the threat to citizens’ privacy and our democracy itself.